About the project
Re-design of the sign-up and log-in screens and associated pages of ESPC’s website to increase the number property buyers and sellers who are casual users of the site.
Project deliverables
- Research of competitors’ applications and interview users and stakeholders
- Proto-personas and presentation of best practices from other renowned websites
- Wireframing and prototyping of all responsive screens
- Final UI design, including hand-off and presentation for stakeholders
- Analysis of future steps that also need update to achieve the overall goal of increasing user registration
Diagnosis
- Overall lack of hierarchy
- Outdated buttons
- Input fields offer no feedback to users
- There are repeated set of options
- Alignment to the left instead of centred
- No ‘stay signed-in option
- No colour highlights or visual cues
- Little white space between elements
- Option to Log in appears between other elements
- Mentions an ‘app’ that cannot be found in app stores
- Button colour is not consistent with the website
- Social Media buttons on sign-up and log-in screens have different styling
- Lack of animations or any elements that catch the user’s attention
Summary of changes
- Overall modern feeling with optimised white space
- Social Media and Call-to-action buttons are consistent across the website
- CTA pop-up screens and buttons are easy to identify while remaining non-invasive
- Benefits of using My ESPC are clearly highlighted
- Pop-up screen catches users’ attention
- Stay signed-in option added to the registration page
- Options to Create an account and Sign in are clearly divided by tabs
- Copy is concise and to the point, avoiding specific mentions of the app and website
Suggested next steps
- Improve My ESPC layout to match the sign-in screens
- Allow users to download Home Report and schedule property visits without re-entering their information
- Modify individual property pages to reinforce bookmarking feature and change the ‘register to view’ copy that can confuse users who are already signed in
