About the project
Expansion of Phoenix Space’s brand identity and digital presence from a logo to a branding system
As a not-for-profit organisation that teaches space-themed STEM courses to displaced youth, the brand needed to convey the message of engaging and approachable to the young while maintaining a sober tone that can appeal to academic and business partners that sponsor the programmes.
- Competitive analysis of peer organisations and
- Brand strategy and corresponding assets and guidelines
- Identity design that complemented the logo and typography already used by the organisation
- Design that could be adapted to both print and digital environments