Phoenix Space Brand Extension

Brand system development for a not-for-profit organisation

Phoenix Space
Brand ID development
Live project

About the project

Expansion of Phoenix Space’s brand identity and digital presence from a logo to a branding system
As a not-for-profit organisation that teaches space-themed STEM courses to displaced youth, the brand needed to convey the message of engaging and approachable to the young while maintaining a sober tone that can appeal to academic and business partners that sponsor the programmes.

Course diploma, presentation and business card with new branding elements

Instagram post published on February 2023 advertising a new partnership

Project deliverables

  • Competitive analysis of peer organisations and
  • Brand strategy and corresponding assets and guidelines
  • Identity design that complemented the logo and typography already used by the organisation
  • Design that could be adapted to both print and digital environments
Brand identity board for Phoenix Space
Flyer for a course provided to Ukrainian students in early 2023
Example of business cards

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